Top 5 Social Apps Performance in Central America Q2 2022

In Q2 2022, the top five social apps in Central America showed varied performance trends across downloads, revenue, and active users. This data, sourced from Sensor Tower, highlights the metrics for TikTok, Facebook Lite, Instagram, noteit widget - by sendit, and X.

TikTok experienced a notable increase in weekly revenue, which peaked at approximately $88K in mid-April. Weekly downloads fluctuated, reaching a high of around 948K at the end of March and a low of about 737K in late May. The app maintained a strong user base, with weekly active users growing steadily from 37.8M to nearly 40M by the end of the quarter.

Facebook Lite saw its weekly revenue vary between $36K and $47K, with a peak in late March. Downloads showed a declining trend initially, dropping from around 806K to approximately 591K by late April, before recovering to about 646K at the end of June. Active users remained relatively stable, hovering around 94M to 95M throughout the quarter.

Instagram exhibited stable weekly revenue, generally staying between $746 and $1.9K. Downloads were consistent, ranging from about 472K to 567K. The app also maintained a robust user base, with active users staying around 55M to 56M during the quarter.

noteit widget - by sendit showed significant fluctuations in downloads, peaking at approximately 713K in mid-April and dropping to about 101K by the end of May. Active users increased from around 839K to over 1.6M by the end of June, indicating growing engagement despite the drop in downloads.

X had relatively consistent weekly revenue, ranging from $128 to $201. Downloads varied, with notable peaks of around 301K in mid-June and 245K in late April. Active users remained stable, fluctuating slightly around 14.5M to 14.9M during the quarter.

For more detailed insights and data, visit Sensor Tower.